Submission.

Submission

Evaluation.

Evaluation

Final crit.

Received some really good feedback for once, I think it was mainly due to my group, Charlotte, Yaf and Matt Chatfield are great at feedback they write much more than 'it's nice that'. I need to consider how to carry a similar aesthetic across the boards so they relate, also how I'm laying my images out and I'm learning but I often use 'i' instead of 'I', people always point it out.


Final Crit

Laserbean.

Final concept boards for hand in.


boards

Gent No. 5 Boards.

Gent Boards

Loco boards.

Boards

Hubble Boards.

Hubble

Printed.

Eventually got my Gent project printed, the stock I used was subtly embossed with stripes which gave the project a more sophisticated feel, I also duplex a few of the range. All in all really happy with the project.


printed range

Mock website.

To further my deliverables I created a simple mock website, again I wish I had more time but my other briefs need sorting out still, I used a simple layout, easy to access all parts and used lines throughout to break up the page.


web

Printed.

I am happy with how fast I've completed this brief, although it's not up to my usual standard the range fits together and the design comes across commercial, I couldn't spend much on stock due to my funds but it turned out alright in the end.


Final range

Range.

Although it's small this is my range for Laserbean I have designed business cards, letterheads and a services card, I have also designed a mock website which I will post shortly after this, I wish I had more time on this brief there is a lot more I would do with it, I can't even laser cut the logo into anything as I don't have the time or funds, I may re visit this brief for FMP or brand a similar idea.


Range

Business Card.

Applying my decided logo onto business cards to find a suitable aesthetic for my range. My colour choice will be a pinky orange, almost infra red, in order to represent the light waves sent through the laser (infra red), and my typeface choice is Eurostile as it has a solid structure and looks industrial representing the fact Laserbean can perform huge tasks with various solid materials.



Busines card

Duplex.

I decided to add a little extra aesthetic to my business and appointment cards to create a more upmarket touch to the designs by duplexing them, the outcome was great and I think it fits perfectly with the rest of the aesthetics.

Final Logo.

I have now decided on a final logo, I feel this logo contains an interesting complex yet simple aesthetic, it can be applied through laser cutting easily and has a commercial feel to it, I am fairly happy with it but with more time would have explore other concepts and developed more ideas.

Choice.

I'm really starting to enjoy this brief now but unfortunately I have very little time left, although we have a couple of weeks I've got a lot of catching up to do with other projects. I have to pick a logo very soon as this should only be a week brief, these are the logo's appealing to me the most so far.
What I have taken into consideration:

- Simplicity
- Commercial Aethetic
- Colour
- Ability to be laser cut
- Structure


choice

Molecular.

A variation of logo's for Laser bean focusing on the molecular process behind the function of their machines, I really like some of these ideas but due to their form they woulnd't be able to be laser cut into much as parts of the logo would fall through, it is important I create a logo that will sit nicely when laser cut.


Logo3

Vectored 2.

Exploring possible logo vectors and experimenting with variations to see what visuals I can create, these again use very basic shapes, I don't want to over complicate the aesthetic and take away it's commercial value, Laserbean want to appeal to a wide range of audiences so I need create a simple clear identity.


vectorVECTOR

Vectored.

Taking some of my sketches for Laserbean onto the computer, just experimenting for now and seeing how I can create interesting variations of my hand rendered ideas, focusing mainly on simple shapes representing how a laser operates with pulses, these are very basics ideas and no way near finished, the company also asked for interesting icons to use as a logo. I'm going to start experimenting with patterns of simple vectors so the company will be able to show off their laser cutting skills by using it within their designs.


vec

Logo2

Laserbean.

I would like to make the laserbean project a very short one, at the minute for logo designs I will be focusing on three ideas, the molecular process of the machine, visuals representing a laser, and minimal design using simple shapes found within laser cutting.


Logo

Laserbean.

It is very late for me to be starting my final brief but i have been very caught up with other briefs recently and haven't had the time, also i have decided to change the brief as my previous idea was more for me to create pretty looking T-shirts apposed to creating a strong concept around a brand, i found this brief online, it is a competition brief but has now ended.

http://www.mycroburst.com/contests/logo-design-for-exciting-new-company-laserbean/readbrief

I have re-written the brief as follows.

Brief


Design the brand identity for Laserbean, a company that specialises in Co2 laser cutting machines.

Background / Considerations


I aim to create the brand identity for Laserbean using clean minimal design to execute a high impact logo , focusing mainly on the molecular process of a Co2 laser cutting machine
 
Maintain a very professional feel throughout with technical aesthetics where necessary. 

Mandatory Requirements


› Explore the technical process the machine goes through
› Explore how the machine works on a atomic level
› Explore a range of print processes
› Appropriate use of typography

Deliverables

› Logo
› Website
› Business cards
› App
› Letterheads
› Promotional material
› Price list