NLJ house.

Beginning to take my ideas from paper to screen now, the first i want to experiment with is this sketch i did the other day, this idea came to me a long time ago before this project, due to the client being my cousin, i have thought about re branding his company in the past.

I feel a serif typeface works better it gives the letters more of a structure and base, the serif's on the edges also represent roof tiles hanging over. I don't really like the design, it's too obvious with no real concept behind it, i will continue to develop other sketches from my ideas.