Type Session 3. pt 2

How to make the text easier for older people to read (people with sight problems).

The ways we can do this is to adjust the point size, leading and we can remove spaces from inbetween paragraphs

You cannot reduce the leading, you can only increase it!

Don't take out indents on paragraphs.

The reason we keep indents with paragraphs as well as it helping show people theres a new paragraph it also makes it look like theres less text.

We have been given a page of text and asked to make it as legible as we can using the skills we have learnt.

I chose 3 columns, Arial 10 on 14.1.

And then include a picture, personally i should have used a bigger picture, but i feel the text works well and is legible.

The next task consisted of the same rules apart from the document being landscape this time.

With this task we had to use all of the text and image but keeping to the considerations learnt through the sessions.

Type session 3. pt 1

- Task 1.

We are given a paragraph and asked to fit it into the column as perfect as we could changing the point size, the size used is 10.74 which makes the leading 12.888.

We were then asked to duplicate the text 4 times in each column reducing each columns point size by 1pt. then to change the leading in order the fit the text perfectly in the box.

The correct terminology for point size and leading you would say '12 on 13' meaning 'point size on leading'.

When asked to select the most legible column due to change in point size and leading, column 2 seems to have the most legibility to me, column 3 has too much space inbetween lines and column 1 seems to cramped.

Automatic leading should always be change to improve legibility.

-

Column 1 - 9.74 on 14.6
Column 2 - 9.74 on 14.6
Column 3 - 9.74 on 14.6
Column 4 - 9.74 on 14.6

Using width size to improve legibility, Column 1 is nearly impossible to read, Column 3 seems the be the easiest to read, the reason 4 is harder to read is that by the time you eyes reaches the end of the line your reading you loose track of were the next line starts due to the length of it.

A rule of thumb with type:

- You never go below 5 or 6 words on a line, roughly 36 characters.
- You never go over 11 or 12 words on a line.


Experimenting with changing the typeface, weight and alignment.

Typeface

Weight

Alignment

- aligned left is also known as 'ragged right'











* Justifying text makes it smaller.

Inital Ideas.

My initial ideas for Design production for print, since this we have had two more crits and my designs and concept have change quite a lot but by doing this has opened up space for different approaches for interesting deliverables and a more focused idea.

Feedback.

 Some really helpful feedback from my peers, each crit so far has moved me on nicely from one week to the next, feedback this year seems a lot more informative and in depth.

Print Trip - Target

Wednesday 12th October.

For help with our ongoing brief 'what is design for print' a print visit was arrange by our year tutor.
After the visit i feel far more knowledgable about print now and wouldn't mind taking an other visit to a different warehouse just for a bit more experience.

Litho Printing.


Is a six colour printing machine that uses CMYK, and also 2 more spot colours.

- The image/images are etched onto a plate.
- 4 different plates one for each colour - C/M/Y/K.
- The plates are attached onto different sections of the machine.
- The paper is lifted using small suction pads.
- It is then fed into the print passing through each section were the ink is pressed from the plated to the rubber roller and from there onto the paper, this is because the plates would wear down easily if it was straight from the plates.
- Ink is added to each section by hand, fed into the top of the machine.
- Prints are regularly checked to make sure the registration marks are aligned properly.
- At the end of the process starch is sprayed onto the paper to stop them from sticking together (the starch is so fine you cannot see or feel it, therefore not damaging the prints).

-


Die Cutting.


Die cutting is another print method used by Target.

- The Die cutting shapes are made by hand from another company working along side target.
- The shapes are cut out by this machine pressing them onto paper.

Print Formats - Methods - Considerations

Format - Method - Considerations.



5 Print formats

1 - Hexagonal Packaging 
2 - A0/1 Posters 
3 - Banners outside Museum
4 - 2:1 A3 posters 
5 - Zine


5 Print methods

1 - Screen Print onto foil
2 - Screen Print onto paper
3 - Foiling onto paper
4 - Debossing
5 - Laser Print

5 Print considerations

1 - Cost
2 - Difficult to get hold of stock
3 - Finishing Foiling
4 - Screen Printing
5 - Time

Rationale Re-Write

Rationale


Good is the James Webb space telescopes Primary Mirror

-


Why?

1.  6.5 meters in diameter

2. Gold platted for infrared purposes

3. Each 1/18th hexagonal segment weighs 20 kilos

4. The mirror unfolds 18 segments from 3 sections, this is to fit the space telescope onto the space shuttle

5. Each mirror piece moves individually controlled by 6 actuators attached to the back

-

I Intend to Inform & Educate the public about the James Webb space telescope through advertisement and promotion of the existence and possibly a fictional date for the launch of the telescope.

In order to achieve this i will produce a series of print based designs to advertise and promote the telescope.

Product - What is your product?


- Promotional and informative design for the launch of the telescope.


Range - what range of deliverables will you produce/propose


- A series of posters to promote the launch.
- a small book / zine with information of the telescope.
- Packaging for zines and promotional media
Contextual References


- Nasa Worm logo (1970')
- Nasa Food Packaging
- Design of the JW Space telescope

The Context in which your products will be seen/exists


- Universities
- Libraries
- Museums
- Space Centre
- Internet