Action.

After completing our list of 5's for the Fedrigoni Brief we decided to write an action plan to ensure everything we needed to cover over the next week would be completed, so far i am looking forward to tackling this brief the option of exploring paper and print process really appeals to me and i think i could produce some promising work for this.

We split the tasks equally so far, with most tasks relating to some form of research we both have a similar amount to do, they are things such as, research Fedrigoni past campaigns, competitor campaigns, any campaigns using interesting coloured paper, print processes, print finishes.