Thursday 8 November 2012

Typefaces.

Deciding on a typeface for my Gent No. 5, i would like to use a bold traditional serif for the headline and a sleek Sans typeface for the body text, so far Bauer Bodoni bold/black is by far my favorite, it has a lot of character and the curves are perfect for the friendly aesthetic i am going for, Futura light seems to be appropriate for the body text also due to it being such as beautifully crafted geometric font, along side Bauer i feel it will create the traditional/modern aesthetic i have been going for.

I will be using Futura light for the bottom of the business card very subtly to create a more contemporary feel to the logo.

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