Brief
A live brief creating a brand and identity campaign for Gent No. 5; A traditional Barbershop in
Manchester.
Background / Considerations
I aim to create a high-class identity focusing on the traditional barbershop feel whilst maintaining a
bespoke and modern aesthetic.
Focusing on my clients clean cut characteristics and minimal style in order to create a long lasting
identity.
Maintain a close relationship to our client and be significantly involved with a lot of the decisions made.
Mandatory Requirements
› Exploring traditional barber shop aesthetics
› Utilise vector based imagery to create clean-cut
visuals.
› Explore a range of print techniques and finishes
› Appropriate and consistent use of typography.
Deliverables
› Logo
› Posters
› Flyers
› Visuals for the shop
› T-shirts
› Packaging
› Swing Tags
› Promotional material
› Stickers
› Typeface
› Loyalty
cards
› Stamps
› Letter heads
› Business Cards
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