Loco.

Brief 


A live brief creating a visual identity for Loco; an eclectic event focusing mainly on music and artworks.

We aim to create and identity through a visual exploration of music that reflects the line up in terms of their musical qualities.

Backgrounds / Considerations.

We aim to create and identity through a visual exploration of music that reflects the line up in terms of their musical qualities.
Focusing on house music's tendency to maintain repetition throughout a song, more specifically we will be taking the idea of experimental music into consideration by creating conceptually driven aesthetics.

Maintain a close relationship to our client and be significantly involved with a lot of the decisions made.

Mandatory Requirements 

› Push experimentation of visuals.
› Utilise mixed media.
› Merge digital and analogue / Digital and print.
› Visual investigation of music.
› Appropriate and consistent use of typography.

Deliverables

› Logo
› Posters
› Flyers
› Banners
› T-shirts
› Packaging
› Swing Tags
› Promotional material
 › Stickers
› Typeface
› Way finding
› Stamps