Serif.

Following another possible option for Gent brief, sticking with the concept of creating an identity that's traditional with a modern aesthetic, i want to take a Serif typeface and manipulate it to create a more modern look, also looking at eliminating parts as to cut away from the type. I like the direction this idea is going it will take a while to get each letter fitting together.

Again i added borders to some of these logo's but feel it takes away the masculinity of the logo, without the border the logo stands alone and represents the traditional male feel.