Sans.

Exploring another option for Gent No. 5, this time focusing more on brands such as Toni & Guy with a more up to date aesthetic, i created my own set of letters for a typeface idea where by the cutting away aesthetic is still used but on a Sans serif typeface rather than a Serif, i feel this works really well in creating a masculine look again i still need to explore this idea further to see how far i can push it. These are the designs i have created so far.

The G i designed looks similar to a pair of scissors, while this is a very obvious idea if i spend enough time re working it, it could turn out to be very effective.